App Promotion Experiment: Google vs Apple

My Talk on App Advertising with Google vs Apple

After I developed my mobile game, Bug Hop, like a lot of indie developers, I didn't know how to get my game out there. 

I decided to use the advertising platforms with Google and Apple. Once I set my ad campaigns up on both sides at the same time, for the same amount of money, it became an experiment.

I wrote about the results in tech magazine, Hacker Noon, hoping to reach other mobile developers with the same challenges. My article was then accepted by Better Marketing, a publication that shares marketing advice and stories.

But I was really excited to be invited to talk about my experience at the App Promotion Summit! This conference series brings together global experts to talk about app marketing and growth, including people like me with a case study.

Check out the above links and please let me know if you have had similar experiences with your app promotion - or if you have tips!

Flowers Still Bloom

I'm delighted to have this poem published in The Junction today! We may all be locked in our homes right now, but outside, the summer is just about to bloom!

Flowers, thank you for being So artfully beautiful On my coffee table You bring the outside in

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How I Created My First Video Game

Am really excited to have an article published today with Jump Magazine! The story outlines my journey creating mobile game, Bug Hop - from the initial inspiration to fleshing out the game idea, to coding, animation, feedback and putting together the finished product for the Android and Apple store!

Problem-solving is fun! This was the premise I started from when designing my game, Bug Hop. As a software developer with experience across a number of industries, I was looking for a new project, something more inspiring than my day to day contribution to London’s financial industry…and an idea began to form. I had always loved logic and problem solving. Could I create a puzzle?

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